One great way to defeat denial and steer clear of greenwashing is to see good examples from real-life businesses. On this page, we highlight companies and products that are truly promoting sustainability in their business practices.
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| Company | Product example | In-store/online | Success/role model features | Improvements/clarity needed | URL |
| Ardent goods | Soap, sponges, spades | Online and available through partnered retailers. | The products are designed to reduce waste and use non-toxic ingredients. Packaging is biodegradable or recyclable or “multiple use.” They also use “sustainable textiles.” All items are made in-store in small batches (which can improve accountability) in California. | Saying that all packaging is multiple use is a bit tricky, given that even most plastics are ‘reusable,’ however Ardent uses materials like ceramic for ‘multiple use’ which are high quality and built for ‘circular use’. | link |
| Great Jones cookware | Baking dishes | Online | Doesn’t use teflon, and only use non-toxic materials, like ceramics and metals. Some of the components (at least) are made in the US (which is highly regulated and closer to ship to consumers based here). | They don’t have much information about the sourcing/mining of their metals. | link |
| Stojo | Collapsible tupperware | Online and available through partnered retailers. | Item is reusable and replaces single-use items (like coffee cups). The container silicone is certified for safety. The company indicates on their website that they are investigating how to use recycled plastic for the plastic components of the product. Manufacturing practices are certified for labor safety and other social and environmental safeguards. The plastic components (though designed to be reused many times) are recyclable if needed. | The lids and some other parts use virgin plastic (though they are investigating recycled plastics). Items are made in China (which increases the emissions from shipping things far away and makes some accountability and environmental regulation discrepancies trickier), but in a responsible facility with details on the website. | link |