The founders, Karl and Mallory, met in the Fall of 2010 and have been idea partners ever since. Fed up with misinformation, and with a passion for helping the planet, they formed Project Defeat Denial almost exactly ten years later. Their singular goal is to simplify sustainability for you.
Karl
Scientist. Environmentalist. Advocate.
Karl is co-founder of Project Defeat Denial, an activist with the Sierra Club, and a systems biologist in New York. He focuses on the intersections of environmental and human health, science policy, and environmental justice.
Mallory
Activist. Entrepreneur. Musician.
Mallory is co-founder of Project Defeat Denial and a sustainability researcher for a firm in New York. She is active with the Sierra Club as a volunteer and spearheads work related to local preservation.